2.8 YEARS @ IBM
My IBM Trajectory and Experience.
Here's what I've accomplished and learn at big blue.
Who? The Client
Sicredi is a Credit Union with +4 mi associates growing 20% a year.
Midst of a digital transformation. First UX Designer to work with the finantial institutions channels, like the Mobile App and the Web Banking.
What? What I’ve done and delivered.
Ground work. Design culture growth.
I really like this IBM. Always try to be inspired by it. Tangerine User Case.
How Did I did it?
Agile + Consulting, delivering projects and concepts…
To the Client, Sicredi →
To IBM >
Important References and Names
What was the IBM Context for my entrance?
To scale design to our current clients and how to use UX and Design Thinking to increase the quality of the project. To create more value by adding custom experiences for the digital clients.
As it turned out, I joined IBM right in the midst of a massive transformation, as the Big Blue dinosaur looked to reinvent itself as a design-led business, investing more than $100 million in the process.
As Charlie Hill pointed out, implementing design on the scale of IBM is a daunting task. This process has certainly rung true with many challenges arising — below I reflect on some of the things I’ve learned working as a UX designer at one of the biggest tech companies around.
A design for life revolution is sweeping IBM
2016 by Silicon Republic.
How IBM is building the world’s biggest design team
2016 by DesignWeek.
How IBM Is Embracing the Future Through Design.
// 2017 by UXMatters.
Slide // A New Era at IBM. Lean UX leading the way.
2013 - IBM's overview of their strategy Slide.
Ariadna Font Llitjos other slides about IBM design strategies.
Prototyping IBM Design Thinking Method Cards
by Eric Morrow.
How IBM Trains Design Thinking Facilitators
by Ann F. Novelli.
Personas are real people with changing needs.
by Nathan Lavertue.
My acquired qualifications @ IBM
I've start by emerging myself in the new IBM's framework for design. Then I improved my agile methodologies knowledge. Finally achieve the second level of design at IBM, being a certified Co-Creator.
IBM Design Thinking
GBS - Client's work.
My main work was done for this very special client. Was the work done in the Cooperative Finantial Institution, Sicredi that boosted my career. See some of the work I've accomplished there.
I've done an amazing work and learned a lot about complex systems and the relationship with thousands of different types of end-users while creating and maintaining a cohesive interface in all devices.